Case Study
194%
Increase in Views (Meta)
34%
Increase in ROAS
70%
Increase in CTR first 30 days
21 Draw started as a passion project—an educational platform designed to help artists improve their craft through courses, books, and tutorials from industry pros. Since launching in Sweden in 2013, it has become a go-to resource for artists worldwide, providing high-quality content for beginners and professionals alike.
When 21 Draw approached us, they wanted to scale their audience, boost engagement, and optimize their ad strategy for better conversions. Our approach focused on three key areas: Instagram growth, YouTube expansion, and ad efficiency. The results? A massive surge in followers, millions of video views, and a smarter, more profitable ad strategy.
Strategy #1
From 300K to 600K Instagram Followers in 3 Months
21 Draw had a solid Instagram presence, but wanted to accelerate growth and reach more artists. By focusing on shareable content, collaborations, and data-driven engagement tactics, we doubled their Instagram following in just three months, leading to increased engagement, more course sign-ups, and a stronger brand presence in the art community.
Here’s how we did it:
Curated viral content: reels, carousels, and bite-sized tutorials that artists loved to save and share.
Influencer partnerships: collaborating with well-known digital artists to bring in fresh audiences.
Consistent, high-quality posts: maintaining a strong brand aesthetic and posting schedule.
Strategy #2
21 Draw had great video content, but wanted to increase its reach. By revamping their YouTube strategy to focus on SEO, short-form content, and audience retention, we helped them achieve 1 million views in just 30 days, significantly increasing watch time and attracting a surge of new subscribers.
Here’s what worked:
SEO-optimised titles and descriptions: helping videos rank higher in search results.
Repurposing long-form content into YouTube Shorts: tapping into a new audience and increasing engagement.
Consistent posting schedule: keeping the algorithm happy and viewers engaged.
Strategy #3
Smarter Ads = Lower Costs & Higher Conversions
Our goal was to reduce cost-per-click (CPC) while increasing conversions for 21 Draw. By refining their ad strategy to focus on high-intent audiences, retargeting, and creative ad testing, we achieved a 30% decrease in CPC, increased course enrolments, and stretched their budget further.
Here’s how we made it happen:
Audience segmentation: targeting high-intent users who were already engaging with the brand.
Retargeting campaigns: bringing back visitors who hadn't converted yet.
Lookalike audiences: finding new customers similar to the best-performing ones.
