Case Study
194%
Increase in Views (Meta)
34%
Increase in ROAS
70%
Increase in CTR first 30 days
Obscurities FM is a podcast hosted by Debbie Rochon, diving deep into the unusual, strange, and obscure—where science doesn't always have the answers. With a mix of real-life mysteries and imagined horrors, Obscurities FM captivates an audience that craves the unknown.
We worked with the podcast rapidly to scale it from 0 to 50,000 monthly listeners in just 30 days. By crafting a data-driven content strategy, leveraging viral video formats, and optimising distribution channels, we positioned Obscurities FM as a must-listen show for fans of the unexplained
Strategy #1
Audience Growth – 0 to 50K Listeners in 30 Days
The first challenge was visibility. We strategically distributed episodes across major platforms, optimized titles and descriptions for searchability, and collaborated with relevant creators to amplify reach. Additionally, we ran targeted ad campaigns to attract the right audience—one that would not only listen but also engage and share.
This multi-platform approach led to a rapid surge in listeners, cementing the podcast’s place in the niche of mystery and paranormal content.
Strategy #2
We transformed audio episodes into visually engaging animated content, making it easy to repurpose key moments into short-form videos for Instagram and TikTok.
This included:
Dynamic video clips with eerie sound effects and engaging captions.
Trending audio integrations to align with platform algorithms.
Consistent posting schedule to maintain momentum and audience engagement.
Strategy #3
Community Building & Listener Engagement
Beyond just attracting listeners, we focused on building a loyal fan base by:
Launching an interactive community via Discord and Reddit for discussion and theories.
Encouraging user-generated content, where listeners shared their own eerie experiences.
Exclusive behind-the-scenes content for subscribers, adding value and deepening engagement.
